The sofa is one of the most emblematic elements of our house. This is where we come together and experience the emotions of our favorite series, where Grandpa falls asleep watching movies and where we spend endless hours watching stories we wish we had as our own.
SOFA SO GOOD is the campaign that celebrates this relationship that AXN has been promoting for 18 years with the Portuguese and their canapes. The channel was the first to come into effect in homes across the country in 2002 with round-the-clock series and movies, allowing fans to explore every possible position on the couch, to cope with hours of endless entertainment.
We can all be a “good doctor” in the chair at home or share the campaign-inspired “blacklist” with friends on the couch, which is based on 8 illustrations, which represent the channel’s most recent premieres and reinforce the values that have developed over these years.
The multimedia campaign, with a presence in onair, abroad, on radio, in the press and in the digital world, goes one step further and will ask fans the important task of “creating the perfect sofa”. The chain will transform the Portuguese dream sofa into a real room and give it a home to live in.
AXN “SOFA SO GOOD” campaign
Be the most corseted, with Chinese legs, head on back, legs straight or feet raised, until next year fans will have the opportunity to be part of this campaign and share their positions for watch their favorite AXN series and movies. .
Take the remote control, make yourself comfortable on the sofa and enjoy the best moments … In the position that suits you best. What do you think? SO GOOD SO GOOD?
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Founder of Noticias e Tecnologia, and this is his second online project, after several years connected to a portal focused on the Android system, of which he was also one of its founders.
IT professional and passionate about new technologies, mechanical sports and mountain biking.