Hisense has announced the extension of a partnership with footballer Bernardo Silva which will cover the entire range of the brand’s products for the Portuguese market.
Thus, over the next few months, national team player, and Manchester City player, Bernardo Silva will continue as Hisense brand ambassador in Portugal for all product segments, including televisions, refrigerators and freezers, washing machines. dishes, washing machines and dryers, kitchen equipment and air conditioning.
“We are very happy to welcome Bernardo Silva back to the Hisense team and to continue the partnership previously established with one of the best players on the national team. We believe this partnership will contribute to the continued growth of Hisense in Portugal, ”said Michael Luo, Managing Director of Hisense Iberia. “Bernardo is passionate about innovation and technology and shares with us the commitment to live the best life at all times. This partnership represents the perfect link for Hisense and our continued commitment to grow our brand in Portugal. It is with great enthusiasm that we begin this journey, strengthening the brand awareness and bringing sport to our customers through the best technology ”.
As part of this partnership, player Bernardo Silva will help Hisense to further increase brand recognition in Portugal, continuing the company’s rapid growth and strengthening its link with sports in the market. In addition to integrating certain marketing campaigns, the national actor will be part of certain brand activations that will take place in the coming months.
Bernardo Silva remains Hisense ambassador to Portugal
“It is a great pleasure to be part of the Hisense team again and to be an ambassador for its high performance products featuring cutting edge technology and premium design,” said Bernardo Silva. “Based on my dedication to excellence, rapid growth and the way they enhance the viewing experience at home, I am very proud of this new partnership with Hisense.
Combining cutting-edge technology with even better picture quality, Hisense showcased its full 2020 product portfolio, which includes the new laser TV L5. Hisense’s wide product line includes not only premium TVs with smart home content platforms and features, but also a variety of devices including refrigerators, air conditioning, washing machines and appliances. dry and the whole range. of the kitchen.
Hisense’s long-standing connection to football has shown just how impactful a sports marketing campaign can be. Global brand awareness has also been positively influenced by the various successful sponsorships of events such as UEFA EURO 2016 or the 2018 FIFA World Cup. As UEFA Euro 2020 approaches, the main initiatives and Hisense news have not yet arrived.
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