Disney today announced a new internal structure that will see all of its content split into three groups, groups that will be “responsible for the production and delivery of content for theaters, television and streaming, with a clear priority established. for the company’s streaming services. ”According to the company, the change is directly linked to the success of the Disney + platform, in which the growth in subscribers has far exceeded forecasts released last year.
After meeting with investors from a number of studios with EPSN, ABC, Fox, Lucasfilm, Pixar, Marvel and of course all of Disney’s previous properties, the goal of this new structure will be to find out how to best distribute it all. . New CEO Bob Chapek said in a statement:
“Managing content creation separately from its distribution will allow us to be more efficient and agile in doing what customers want most, delivering as they want. Our creative teams will focus on what they do best – creating world-class content based on well-placed licenses – while our new centralized global distribution team will focus on delivering and monetizing this most optimized content. as much as possible across all platforms, including Disney +, Hulu, ESPN +, and the upcoming Star international streaming service. “
JUST IN: Disney announces major reorganization as streaming becomes the most important facet of the company’s business. “We believe we have had the opportunity to build on the success of Disney +,” Bob Chapek, CEO, told @JBoorstin. https://t.co/fE1Gzo4hol pic.twitter.com/uxJw0Q5Y9z
– CNBC (@CNBC) October 12, 2020
Disney reorganizes to focus more and better on streaming
Former CPGP chairman Kareem Daniel has been promoted to head of the new media distribution group. Your role will be to monetize all of that content, whether or not it’s replaying the trial of Mulan’s Disney + release, by paying an additional $ 30 to see the movie.
The company has already planned an event for its investors, to be held on December 10, where it will present in more detail its plans for direct distribution to consumers.
And for those who don’t know, Disney + is already officially operating in Portugal and costs € 6.99 per month, or € 69.99 per year. For more information, or for a subscription, simply access here.
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