Hisense officially makes its video game debut

Hisense announced today that it is the new official sponsor of Fnatic, a leading professional esports organization in the world. The company has therefore decided to invest in the values ​​defended by professionals in video game competitions, in particular the development of teamwork, the spirit of sacrifice, respect for competition or involvement and perseverance. in training.

As a result of this agreement, and to deliver relevant content to its users, Hisense and Fnatic will produce, among other things, product reviews, video collaborations and user interactions on social media. The agreement between the two companies also includes equipping Fnatic’s facilities with Hisense products and access to a global customer network that will provide an even stronger fan base.

“The objective of this association with Fnatic, one of the most important esports organizations in the world, is fundamental to understanding the future projection of the brand and its intention to evolve, not only in its product offering but also as a supplier. of content, ”says Michael Lou, Geram director of Hisense Iberia. “For the current consumer, accustomed to a complete digitalization of the home, Hisense offers smart devices such as televisions, refrigerators, air conditioners, washing machines or kitchen equipment suitable for all types of homes”, he adds.

Hisense is the new official sponsor of Fnatic

Hisense therefore wants to explore the needs of the most fanatic and allow them to focus on the full gaming experience. With the support of the VIDAA operating system, the company hopes to deliver more eSports content with the highest quality in the market.

On the other hand, Sam Mathews, Founder and CEO of Fnatic says: “We are proud to partner with Hisense, an innovative and forward-thinking company committed to bringing happiness to the homes of millions of families.”

An audience of more than 250 million people in 2021

The followers of this type of competition prefer to invest their time in the consumption of streams, traditionally dedicated to television.

To support the growth of eSports, the new Hisense brand televisions are specially designed for professional video games and their enthusiasts, since they offer a complete experience. Thanks to the new Game Mode, it is possible to significantly reduce the input lag so that the response time to the screen is less than 16 milliseconds

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Founder of Noticias e Tecnologia, and this is his second online project, after several years connected to a portal focused on the Android system, of which he was also one of its founders.

IT professional and passionate about new technologies, motorsports and mountain biking