LG Electronics announces the launch of the world’s first roll-up TV

LG Electronics announced yesterday the launch of the world’s first roll-up TV, the LG SIGNATURE OLED R (RX model), in several high-end retail spaces in South Korea. This innovative television will be available for purchase at a retail price of 100 million Korean Won ($ 87,000).

LG SIGNATURE OLED R is the definition of exclusivity; a masterpiece that will be appreciated by customers who demand the best and recognize the true value of revolutionary innovation. It’s not just an exceptional feat of user-focused engineering and design, this TV is a work of art that will optimize any space and complement any lifestyle.

This innovative TV fascinates with its elegant aesthetics and the fluid movement of its sublime scrolling OLED screen, being a perfect product since each unit is built to order for the most demanding customers. Manufactured at LG Gumi’s advanced factory in South Korea, each TV is meticulously assembled with craftsmanship and attention to every detail.

This level of care is evident throughout the device, from the brushed aluminum casing to the sleek and modern woolen cover from Kvadrat, Denmark. Customers can choose from four exquisite tones for the upholstery – Signature Black, Moon Gray, Topaz Blue, or Caramel Brown – and even personalize their unit with a name or message engraved on the aluminum base.

LG SIGNATURE OLED R is the world’s first roll-up TV to hit the market

It features a smooth and flexible 65-inch OLED display that harnesses self-illuminating pixel technology and individual control to deliver supreme picture quality. At the same time, in addition to advanced hardware, this new TV represents LG’s unparalleled ability to innovate and create new possibilities that directly contribute to improving the daily lives of consumers. The name R doesn’t just mean the TV has to roll, but it’s revolutionary in the home entertainment space, redefining the relationship between the TV, which can be disappeared from view at the push of a button, and the surrounding space.

LG’s exquisite creation frees users from the confines of the wall, allowing homeowners to organize the home environment without constantly having to reserve space for a large, dark screen that is only useful when connected. With the ability to transform into three different display formats – Full View, Line View and Zero View – the LG SIGNATURE OLED R expands the user experience to exciting new possibilities, which is in large part due to the mastery of LG OLED technology.

“The perfect marriage of technological innovation and design demonstrated by the LG SIGNATURE OLED R is an unprecedented feat that indeed deserves to be called a work of art,” said Park Hyoung-sei, president of LG Home Entertainment Company. “It is a true luxury product that reinvents what television can be, offering a differentiated user experience and a new way of thinking about space, which, once again, confirms LG’s leadership in the premium television. “

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