Facebook wants to help content creators get paid and build a meaningful Facebook business. To help content creators reach their financial goals, Facebook reveals that it is expanding the ability to collect profits through Rights Manager to more creators and making InStream ads available in more countries. .
“Rights manager”; Expand access and monetization opportunities
Rights Manager is a Facebook tool created exclusively for creators to manage the content they post on platforms. Facebook is expanding access to “ Rights Manager ”, especially for creators who have a large catalog of content and who can, with this tool, have better control over when, how and where to sharing content on Facebook and Instagram. Administrators of interested pages can even register here to protect content created on the platforms.
Rights Manager integrates the tool for collecting advertising revenue – “Collect advertising revenue”. This Rights Manager tool is also being expanded, which means more creators will be able to collect profit from video ads that include InStream ads. Facebook also revealed a new filtering interface to identify monetization opportunities, as well as guide the capture of those opportunities, a series of exportable reports, and the ability to collect profit from the ads by placing an ownership link on the video. corresponding. In addition, new InStream ads created using the “Creator Studio” application allow easier management on mobile devices. Facebook is also launching new information in video format to help creators quantify and optimize their rights, as well as possibilities for protection and distribution, by targeting a certain type of content to a small group of followers.
The social network reveals that it has extended InStream ads to Egypt, Iraq, Morocco and Turkey. In total, 45 countries have this possibility of monetization, including Portugal. Qualifying Pages can participate and start researching new ways to monetize.
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