Shure launches new line of consumer headphones in Portugal

Shure through its distributor in Portugal and Spain EARPRO has partnered with Adam Levine to officially present the AONIC 50, its noise-canceling wireless headphones and the AONIC 215, a True Wireless reference with Sound Isolating technology.

Following their presentation at CES this year, the AONIC 50 and AONIC 215 were acclaimed by the press, as well as distinguished by outstanding technology and audio reviews.

Designed to deliver sound quality for work and play

With a design that draws on decades of professional audio experience, the AONIC 50 wireless noise canceling headphones deliver superior studio quality in their sound, with exceptional comfort and durability.

The AONIC 50 are Shure’s first wireless headphones, and include adjustable noise cancellation to help eliminate distractions and enable a truly immersive experience at the push of a button. Users who want to interact with the outside world can turn on Ambient Mode to hear what’s going on in the nearest environment.

Its 20 hours of battery life on a single charge provides a week of use without recharging. Touch controls provide quick access to answer calls, adjust volume or pause music with just the push of a button. The AONIC 50 wireless headphones offer Bluetooth® 5 wireless technology for optimized stability and a range of up to 10 meters. They also include a high performance amplifier and are compatible with several audio codecs, including Qualcomm, aptX ™, aptX ™ HD, aptX ™ Low Latency audio, Sony LDAC, AAC and SBC.


When we cannot use bluetooth, the AONIC 50 wireless earphones also allow us to connect them to various accessories via 3.5mm analog audio cable, which ensures a seamless connection to any device including laptops for video calls. .

High quality sound everywhere

Designed with the same design that musicians use for in-ear monitoring on stage, True Wireless headphones featuring AONIC 215 Sound Isolating technology deliver an impressive audio experience with crisp sound and enhanced bass. With exceptional comfort and a secure fit in the ear, the headphones stay fixed, even during activities that produce a lot of movement. Sound isolation technology blocks out unwanted noise with the push of a button, and Ambient Mode lets users hear the outside world when they need it.

The AONIC 215 True Wireless headsets offer 8 hours of battery life, which, along with the three additional full charges that can be carried through the included sturdy carrying case, extend battery life for a total of 32 hours. Equipped with the premium headphone amplifier, the AONIC 215 are compatible with several codecs, including Qualcomm aptX, AAC and SBC and offer Bluetooth 5 wireless technology for optimized stability and a range of up to 10 meters.

The AONIC 215s feature the same award-winning modular design that the Shure Sound Isolating headphones are known for. Users can quickly switch from wireless to wired mode with the corresponding accessories. Additionally, the True Wireless Adapter with Secure Fit can be purchased separately, which easily transforms any detachable model of Shure headphones with Sound Isolating technology into True Wireless headphones, including models SE846, SE535 and SE425.

“The modular design of this product allows users to transform the True Wireless AONIC 215s into wired headsets in seconds, without having to purchase a second pair of headsets to access any of the other technologies,” said Matt Engstrom, director. of the Global Product Management department at Shure. “If you want to switch between listening wirelessly on your phone and connecting wired to a laptop for a video call, all you need to do is press a button, so we keep the same high quality audio performance.”


Personalized listening experience with the ShurePlus PLAY app

Using the free ShurePlus PLAY app, users can customize noise reduction levels and ambient mode. Available for iOS and Android, the PLAY app itself is an equalizer music player, compatible with standard high-resolution music files.

In addition to its main functions, the PLAY app allows users to customize tone and voice alerts for important notifications, such as on and off, confirmation of connection, and low battery level. The PLAY app can also be used to update the firmware of the AONIC 50 and AONIC 215 headsets.

The brand has worked with Adam Levine and the Maroon 5 for over a decade

The band uses Shure microphones, monitoring systems and digital wireless systems, both for live and studio performances. Their new collaboration extends to consumer products, which provide users with the same Shure sound quality that so many artists like Levine trust to record and perform their music.

The launch includes a cross-platform marketing campaign with Levine as the face of the new AONIC line, incorporating the company’s long tradition of supporting musicians who have trusted the Shure team on stage and in the studio. For decades, legendary musicians like Elvis Presley, The Beatles, Jimi Hendrix and Aretha Franklin, and today’s top artists like Levine, Jennifer Lopez, Luke Bryan and J Balvin, have trusted the team at Shure. .

Developed by VaynerMedia and VaynerProductions, the campaign focuses on videos that include the hit “Memories” from Maroon 5, in its version remixed by Dillon Francis. The campaign slogan, “For those who make music and for all who love it,” highlights the bond artists develop with their fans through music.

“Working with Adam was a key decision, given our long-standing relationship and popularity around the world,” said Eduardo Valdes, director of global marketing and audio for musicians and consumers at Shure. “This campaign aims to bring artists and fans together, and to capture the emotion and inspiration artists bring through their music. From the first studio recording sessions to the official release of an album, Shure brings the sound quality of our legendary music-loving studio with AONIC devices, which deliver a world-class high-fidelity experience no matter where users are located.

The AONIC 50, AONIC 215 and the True Wireless Adapter with Secure Fit are currently available in the Portuguese and Spanish markets.

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