Like many other social networks, WhatsApp aims to strengthen the bonds between users and businesses. This primarily involves a smooth shopping experience. This is why WhatsApp provides the ability for businesses and individuals to create business accounts that allow users to contact the business to ask questions, interact with customer service, etc.
These business accounts can also make the whole shopping experience easier by providing product views. And soon, the platform will take a step forward.
WhatsApp will soon allow you to make in-app purchases
The platform recently released a video, which we can see above, in which we can see that soon users will be able to make purchases directly in the WhatsApp application. The video in question shows a customer asking a business for information about a product before placing it in their shopping cart and purchasing it. This is interesting because he never leaves the app. A shopping experience that is smoother than ever and payments that should multiply.
For now, it is unclear which payment methods will be accepted, as the video does not reveal this part, but it is a very interesting novelty. Facebook has thought about several solutions to monetize WhatsApp. After all, with the platform’s huge user base, it would be strange for Facebook to ignore all of this potential revenue.
It is also possible that Facebook decides to charge a commission on each transaction made through WhatsApp. It could be more than substantial if many companies took advantage of this feature. In any case, it will be necessary to wait until it is implanted to know exactly what will happen.
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Founder of Noticias e Tecnologia, and this is his second online project, after several years connected to a portal focused on the Android system, of which he was also one of its founders.
IT professional and passionate about new technologies, mechanical sports and mountain biking.