The impact of the pandemic on consumer behavior is also reflected in the behavior of surveys, as it is found that Portuguese searches on the Google search engine for “buy online” have increased by 2.2 times in Portugal, from January to July of this year. (compared to the same period in 2019).
Portuguese spend more time online and Portuguese consumers’ behaviors and habits have changed and these are also visible in search behaviors compared to the previous year. In the past 12 months, searches for video calls, “what to do at home,” “online courses” and “online recipes” peaked between March and April, according to Google Trends.
According to the McKinsey & Company COVID-19 Portugal Consumer Pulse Survey, Portuguese consumers are more open to new ways of shopping (new stores / new products). 73% of Portuguese experienced a new way of shopping during the pandemic and the 3 factors that motivated these changes were: better promotions and prices (42%), shorter lines / less congested spaces (28%) and good delivery / delivery options. survey (27%).
Searches for “buy online” double in Portugal
The pandemic has also brought changes in the factors involved in the purchasing decisions of the Portuguese. According to the McKinsey & Company COVID-19 Portugal Consumer Pulse study, one of the most common factors became the price. 45% of Portuguese are more spending conscious and 41% say they prefer cheaper products.
7 key ideas businesses should keep in mind to get the most out of the impending peak buying:
Black season instead of Black Friday: Anticipation will be a key success factor as the promotional spike does not start or end on Black Friday. With each client anticipating different opportunities (Bachelor Day, Black Friday, Cyber Monday, Christmas), the search for offers began. Shortly thereafter, there is the Christmas gift buying phase, and the momentum should last until the winter sales. Ecommerce is here to stay and this past quarter will be the most digital ever. The Portuguese consumer is more open to trying new stores or brands, mainly motivated by reasons of price and convenience. Getting known early on is important, but to ensure a place among the brands for consumers to consider it is essential to work on what is called the middle funnel combining the power of formats such as video. and displaying and securing leading positions in the research most relevant to the business. The automation and flexibility of return on ad spend (ROAS) targets will be critical in responding quickly and effectively to volatile demand and competitiveness. To maximize opportunities, it’s important to make sure campaigns aren’t constrained by budget. Help us grow, visit our Facebook page and leave your taste, to have access to all the information first hand. And if you liked the article, don’t forget to share it with your friends. Also follow us on Google News, select us among your favorites by clicking on the star.
Founder of Noticias e Tecnologia, and this is his second online project, after several years connected to a portal focused on the Android system, of which he was also one of its founders.
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