The biggest smartphone sellers in the world will have slipped in the third quarter of 2020. Huawei, after having managed to dislodge Samsung from its first place at the beginning of the summer, has just fallen to second place. But the most surprising is the fact that Apple ceded its third place to Xiaomi, and a lot because of not being able to launch its new phones last September.
This means that while Huawei and Apple have lost positions, Samsung has returned to its throne as the world’s largest smartphone seller. This is how we can quickly sum up this new ranking of the biggest sellers of smartphones, which is usually prepared by companies like IDC, Counterpoint and Canalys.
Xiaomi becomes third biggest seller of phones ahead of Apple
The first “novelty”, if we can classify it that way, is Samsung’s return to the top, a place it lost for a very short time to Huawei. Now, the South Korean manufacturer is back in the position it knows well, thanks to a 47% increase in sales. Huawei had really taken advantage of the crisis to achieve record sales in China, while the rest of the world was still mired in the health crisis, ignoring US sanctions which still prevent it from using Google’s services. However, this last quarter will not have confirmed the trend: the Chinese manufacturer has fallen by 7% in terms of smartphone shipments. Even so, it remains in second place in the ranking, just ahead, not of Apple, but of Xiaomi.
Apple is indeed on the fourth step of the podium, in favor of the Chinese Xiaomi, in a very clear progression for a good year (+ 46%). Apple unfortunately recorded a decrease of 7% compared to the last quarter. However, the situation should only be temporary, since the American brand suffers there from the delay of its latest iPhone 12, which was presented in October, and not in September, as usual. It remains to be seen who will give Apple a place on this podium … whether it is Xiaomi or Huawei.
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